Priceline name your own price flights..strategy?

The thing with the name you own price flights is that you may have long connection times, bad flight times and you don't know what airline you will fly until you agree to the terms. Also you cannot cancel or change your itinerary. If you want to pay around $800 or $900, go ahead and enter that price. The real price is pretty high because summer travel is generally an expensive time to fly.